onica Freeborn’s vision for Amethyst Home, a new boutique and design studio in Grandview, Missouri, is to celebrate artisans while curating natural furnishings that give a home soul. She opened the local boutique last year after watching her first shop in Omaha, Nebraska, grow, since 2017, from a small retail space dealing in custom furniture and luxury rugs into a bustling design business. Friends, family members and customers were regularly asking her to bring rugs to their homes and opine on whether or not they fit the space and decor. So the boutique organically grew into a design studio as well. And speaking of organic… “I knew we were doing something a little bit different at Amethyst because we focus on natural materials,” Monica says. “A big priority for me is linen sofas, wool and jute rugs, solid wood tables and marble accents.”