Case in point is Tracy Apperson, who launched the cheekily named Born Into Money during the pandemic. What began with a single clothing rack in an upstairs room of her home has evolved into a thoughtfully curated boutique. The upstairs now serves as the main showroom, complete with a cozy lounge and an impressive collection of pre-owned luxury labels, including handbags from Chanel, Saint Laurent, Louis Vuitton, Gucci, Hermès and Prada, alongside vintage denim, boutique designer clothing, colorful ’60s and ’70s caftans, and evening gowns by Oscar de la Renta and Emilio Pucci.

“I was not born into money, but I have always had expensive taste,” Apperson says. “My mom would take me to Kmart and would say I could pick out one thing. Wouldn’t you know it would always be the most expensive dress in the store? Growing up, I would buy fancy buttons to change out the plain ones on my clothes so they would look designer. I would add leather lace-ups to my vintage Levi’s to make them look unique.’’

Born Into Money offers more than luxury consignment. Clients enjoy one-on-one shopping and styling appointments, private parties—many of which support local charitable causes—and seasonal shopping events. Downstairs, Apperson welcomes guests with beverages and bites prepared by her mother, Momma McClain. Her welcoming living environment reflects her love for vintage, collections, and items from her travels.